Overseas instant rice and tteokbokki popular. 21.7% increase in exports of processed rice

Published Sep 3, 2020

Tridge summary

Despite the challenges presented by the Corona 19 pandemic, exports of processed food products such as kimchi, ramen, red pepper paste, chicken, and processed rice have seen a significant increase in the first eight months of 2020. These exports, which reached $4.845.67 million in August, mark a 4.9% increase from the same period last year. The surge in exports is largely due to strategic online marketing and targeted promotion to specific countries. Notable increases include a 40.3% rise in kimchi exports, driven by interest in healthy and fermented foods, and a 36.7% increase in ramen exports, fueled by its popularity as a convenient and long-lasting food. Chicken exports have also seen a boost, particularly to Vietnam and the United States, where they are consumed as health food. This growth in agricultural food exports is attributed to strategic selection of products, online marketing efforts, and collaboration between the private sector and the government. The Ministry of Agriculture and Food plans to further support the export of fresh fruits and vegetables in the latter half of the year.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

(Korea Agricultural Newspaper = Reporter Yeon Seung-woo) Even in a situation where export conditions are difficult due to Corona 19, it was found that exports of processed rice foods, kimchi, ramen, and red pepper paste increased significantly through active non-face-to-face and online marketing. According to the Ministry of Agriculture, Food and Rural Affairs (Minister Kim Hyeon-su), exports of agricultural food at the end of August this year recorded $4.845.67 million, an increase of 4.9% from the same period last year. As a result of selecting strategic items for each country and promoting non-face-to-face online marketing, exports increased by 40.3% for kimchi, 36.7% for ramen, 23.5% for sauces, 24.2% for chicken, and 21.7% for processed rice. This year, the growth of sauces and processed rice is also noticeable. The consumption of soy sauce (red pepper paste, etc.) used for cooking at home increased, and the popularity of instant rice and tteokbokki led to an increase in ...

Source: Newsfarm