The global strawberry market is experiencing varied conditions due to weather challenges and Brexit-related issues. Europe has a limited supply due to cold weather in Spain and rainy conditions in China, leading to higher prices and increased demand in North America, which is expected to rise further with Valentine's Day. The Netherlands and Belgium have a limited supply from lighted cultivation, while Germany is increasing domestic cultivation. The UK has good supply from abroad, but Brexit customs changes are causing delays. Italy is leading in strawberry acreage and sales, with over 70% of Italian families purchasing strawberries in the past year. Spain's production is low due to cold weather but is expected to improve with increased sunlight.