A nationwide four-day boycott of fruit vendors in Pakistan has been initiated due to anger over inflated prices during Ramadan, with the #BoycottFruits hashtag trending on social media. This protest is a response to vendors' disregard for government-set fixed prices, with essential fruits like bananas, guavas, papayas, and apples being significantly marked up. The campaign, which originated in Karachi, has gained traction through social media and celebrity endorsements, although some critics suggest that such actions won't lead to lasting price reductions until the government takes more significant measures against traders, commission agents, and wholesalers. In response, local authorities in Islamabad and Rawalpindi are cracking down on profiteers and price gougers, imposing fines and making arrests to provide relief to citizens.