The article discusses the growing concern over the environmental impact of palm oil, particularly its link to deforestation, leading to a shift towards alternative vegetable oils such as coconut and babassu oil. This shift is driven by consumer demand for 'palm-free' products and the ethical sourcing of ingredients. Despite the challenges, there are opportunities for vegetable oil producers in developing countries, especially those who can ensure sustainable and ethically labeled production. The article underscores the importance of joining sustainability schemes to access the European market.