Colombia paprika and local mango, to conquer the US market

Colombia continues to conquer palates with the taste and quality of its products. According to ProColombia, the health diplomacy strategy, which seeks to open new doors in the US market, promoted the regulation of Colombian paprika imports in March 2021 and has made important progress for fresh mango access. Precisely, in the case of paprika, thanks to the articulated work between the ICA, ProColombia, the Ministries of Agriculture, Commerce, Industry and Tourism, and Foreign Relations, this product today joins the 98 fresh agricultural products that have all the permits to enter that country. According to ProColombia, thanks to this, paprika will be able to compete to meet the demand of North American consumers, which, in 2020, reached US $ 1.54 billion. In fact, it is estimated that the per capita consumption of an American is between 11 and 12 pounds of paprika, which has allowed imports of this product in the last seven years to have increased 18%. On the other hand, another ...