The olive oil market in Paraguay is experiencing a surge in demand for premium products, particularly extra virgin olive oil, with imports rising by 8.2% in 2023 despite a global production decline. Spain remains the primary supplier, and the market is dominated by 10 distribution companies. The absence of import tariffs and regulation by the National Institute of Food and Nutrition create a favorable environment for international suppliers, especially Spanish companies, to expand their presence by offering high-quality, differentiated products. This trend presents significant growth opportunities in an expanding market facilitated by straightforward distribution channels and favorable tariff regulations.