Paraguayan yerba mate is sold to 27 destinations around the world and is also developed into an energy drink

Published May 30, 2024

Tridge summary

Paraguay's yerba mate industry is experiencing a boost in growth and international presence, with key export markets including Lebanon, Syria, Brazil, Poland, and the UAE. The product is not only consumed in its traditional form but also used in the production of energy drinks in countries like Hungary, Poland, Dubai, the US, Italy, and South Korea. The industry supports 55,000 families, with 70% engaged in field work and 30% in industrial activities, and generates an annual revenue of around $120 million, contributing over $14 million in foreign exchange through exports. Expecting a 20% increase in production to reach 45 million kilograms this year, the industry is poised for significant growth both domestically and internationally.

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Original content

According to a report by El País on the 25th, Aldrey said that the main export destinations of Paraguayan yerba mate are Lebanon, Syria, Brazil, Poland, etc. In addition to yerba mate, Paraguay also exports the traditional horn cup (guampa) for drinking yerba mate. During a recent trip to Dubai, she noticed that Paraguayan yerba mate is used to make energy drinks containing ginseng and "guaraná" (a refreshing vine). Hungary and Poland are also vigorously producing energy drinks made from yerba mate. In addition, countries such as the United States, Italy, and South Korea are also developing bottled and canned yerba mate drinks. Data from the yerba mate center show that 55,000 families in Paraguay are involved in the yerba mate industry, of which 70% work in the fields and 30% work in the industrial field. Some yerba mate production companies also have their own production farms. The yerba mate production areas include Itapúa, Guairá, Caazapá, Alto Paraná, and the rest of the ...

Source: Foodmate