Exports of passion flowers, including passion fruit and granadilla, are projected to reach $70.766 million in 2023, a growth of 15.6% compared to 2022, according to the agro-export manager of Adex, Claudia Solano Oré. The increased demand for passion fruit and granadilla in the food and cosmetic industry, as well as their classification as superfoods, has contributed to this growth. However, the industry still faces challenges such as pests, diseases, poor agronomic management, and a decrease in harvested hectares.