The Turkish Pasta Industrialists Association is initiating a study to produce pasta from soft wheat, in addition to the traditional durum wheat, in order to increase exports to countries with varying consumption habits. Turkey is the second largest pasta exporter in the world, with sales to 154 countries. In the first three months of this year, the industry generated $150 million in revenue from exporting 275 thousand tons of product. The association believes that producing pasta from soft wheat will provide flexibility to the industry and increase exports. There are no issues with product supply or prices in the pasta sector at the moment.