Pea protein prices in the United States increased by 120%

The pea protein market is facing an unprecedented situation, driven by growing consumer demand for vegan meat substitutes. In the last year alone, prices for pea protein have increased by 120%, writes Green Queen. For comparison, the same beef or pork in the United States has risen in price by 10%, chicken - by 6%. The popularity of plant-based foods is growing steadily, and the pandemic has accelerated this trend even further. Consumers are increasingly turning to flexitarianism. For the record: Recent research shows that 42% of consumers worldwide are now vegan ...