[People, people] Agricultural Cooperative Mokwoochon new product launch full-scale offensive···sales increase 'achievement' in just over five months

게시됨 2025년 8월 22일

Tridge 요약

[Hankuk Nong-eom-in Newspaper Reporter Jin-woo Lee] Since the beginning of the year, Nonghyup Mokwoochon has introduced 15 new products, garnering consumer response and increasing sales. As of July, sales have exceeded last year's figures. From raw material production to primary processing, only "domestic livestock products" are used, ensuring that the texture, taste, and nutrition remain unchanged after cooking. Sales channels have been expanded and managed to include large-scale supermarkets, online platforms, and convenience stores. Moving beyond the existing core products such as ham and sausage, Nonghyup Mokwoochon has been accelerating the development of white meat products and frozen foods since the beginning of the year. By focusing on new products and expanding the sales network from existing trading lines to online and convenience stores, Nonghyup Mokwoochon has achieved visible results in just over five months, drawing attention.

원본 콘텐츠

The Marketing Department under the Strategic Planning Division of Nonghyup Mokwoochon, which is responsible for tasks such as new product development, has already gained recognition for its quality with its existing main products, such as ham, canned ham, and sausage, which are made entirely from 100% domestic livestock. However, there was a concern that efforts for new product development were insufficient. However, since the appointment of CEO Park Cheol-jin in February, the Marketing Department has been strengthened, and new product development centered around it has been actively underway, drawing attention. This year, 15 new products, including the "White Meat Product Series" such as "Sobasakki Chicken," "Sungsaeng Yukpo," "Popcorn Chicken," "Buldak Pepper Chicken Breast," "Grilled Chicken Thigh," and "Grilled Chicken Breast," and the "Jububu 9-dan Series" such as "Memories of Donkatsu" and "Chicken Tender," have been launched. In particular, the market response to new ...
출처: Agrinet

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