The article highlights Dak Nong province's strategic plans to enhance its pepper industry by 2030, focusing on improving product quality through the conversion of low-quality pepper areas to more profitable crops and expanding high-tech and organic production. The market outlook is shaped by increased demand from China and the festival season, coupled with a delayed Vietnamese harvest. Despite a recent supply increase from Indonesia, a supply gap is expected until February 2025, offering a potential opportunity for Vietnamese pepper in the upcoming harvest.