PepsiCo will cut prices on core brands such as Lay's and Doritos by up to 15% following consumer backlash against several previous price hikes, the snacks and beverage maker said on Tuesday.
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(Feb 3): The move is the result of an "extensive consumer feedback around affordability limitations" in the second half of 2025, the company said after reporting fourth-quarter results that topped market expectations. "We've spent the past year listening closely to consumers, and they've told us they're feeling the strain," said Rachel Ferdinando, CEO of PepsiCo Foods US The new prices will be on shelves this week. Like other consumer-facing companies such as P&G and Coca-Cola, PepsiCo has been planning to lower entry price points as US consumers struggle with inflation and challenges such as the government shutdown last year that delayed access to food stamp benefits. The company is also in the middle of an aggressive strategy to cut costs across its business after pressure from activist investor Elliott Management, and several quarters of weak sales in the key North America market. As part of its review announced in December, PepsiCo is planning to reduce the number of products ...