The Tajik persimmon market is experiencing a paradoxical situation with retail prices being lower than wholesale prices due to a sudden surge in demand following Japanese research suggesting that persimmon juice may help fight COVID-19. This has led to a sharp increase in wholesale prices, as most quality persimmons have been sold or are in retail chains. The situation is further complicated by the lack of modern technologies in Tajikistan for growing, storing, and processing persimmons, as well as high logistics costs, which hinder the business of growing and exporting persimmons.