Peru exported $1.3 million worth of pitahaya in the first half of the year

Pitahaya, known as the “dragon fruit,” has shown remarkable growth in Peru in recent years, establishing itself as a promising crop with great export potential. In the first half of 2024, the country exported 406 tons of pitahaya worth $1.3 million, according to Fluctuante. Pitahaya cultivation in Peru has its roots in the Peruvian jungle, where it grew wild since ancient times. However, its transition to a commercial crop and its subsequent expansion to coastal regions occurred in recent decades, driven by growing domestic demand and the export potential of this exotic fruit. In Peru, two varieties are mainly grown: Red pitahaya: This is the most common variety, with red pulp and pink skin. Its flavor is sweet and slightly acidic, with a soft and juicy texture. Yellow pitahaya: This variety has white pulp and yellow skin. Its flavor is softer and less acidic than red pitahaya, with a delicate floral aroma. Beginning of commercialization Although the presence of pitahaya in the ...