Blueberry is one of the agricultural products that has grown the most in recent years. Initially, Chile was the main reference in opening international markets for this fruit, positioning itself as a pioneer in Latin America. However, over the years, other countries have seen the enormous potential and profitability of cultivation, including Peru, which has managed to position itself as the world's leading exporter of blueberries. Currently, the Peruvian campaign far exceeds that of Chile in value and volume, tripling in some years the shipments of its southern neighbor. This consolidation has been possible thanks to factors such as technological innovation, the accelerated expansion of cultivation areas, and an aggressive process of varietal reconversion. Globally, the trade in blueberries continues to grow and it is estimated that total exports are already close to US$ 7,000 million. However, traditional consumer markets such as the United States, Europe, and Canada are ...