Peruvian passion and German vision: the challenge for agricultural SMEs to conquer Europe

(Agraria.pe) In 1999, Holger Ehrsam visited Peru for the first time and was struck by the passion of the country's entrepreneurs, comparable to that of his native Germany in times following World War II, after which many brands in various industries emerged that became global quality benchmarks. With this vision, he had the idea to found Ehrsam Peru-Consult, an organization that supports Peruvian SMEs in entering a competitive market like Germany, especially those in the agricultural sector. He highlights that in Peru, 20% of jobs are in agriculture, whereas in countries like Germany or the United States, this figure is only around 3%. This is a relevant fact because, with current technological advancements applied to the sector, manual labor will disappear or be drastically reduced to compete internationally. "Camposol and other companies of that caliber are already at that international level, they are very competitive and are on par with Spain, the United States, or Israel, but ...