Peruvian pitahaya exports experienced a significant surge between January and August of the same year, with a 570.6% increase in revenue compared to the previous year, amounting to US$ 1,332,000 from just US$ 198,634 in 2023. The majority of these exports were directed to the European Union, with the Netherlands and Spain being the top recipients. This growth is attributed to the rising global demand for the nutrient-dense, exotic fruit. Small-scale Peruvian producers from Amazonas, San Martín, Piura, Huaral, and Chanchamayo are playing a key role in this production chain. ADEX emphasizes the importance of enhancing agricultural practices and market exploration to further tap into the industry's potential growth, particularly in accessing the US market. The market value is projected to reach US$ 18 billion by 2029, with Vietnam, China, and Indonesia being the leading producers.