The Peruvian Promotion Commission for Export and Tourism (Promperú) has announced that Peruvian quinoa was the most demanded product by US buyers at the Superfoods Matchmaking event. The event, which was a virtual business roundtable for the functional food line, saw 10 exporters from Lima and Ayacucho participate, resulting in 57 business appointments with 14 US buyers and expected commitments of US $ 1.5 million. Other products like sacha inchi and maca also showed commercial potential. The event underscores the growing trend towards healthy products and Peruvian superfoods.