Peruvian tea enters the international market after completing its first export to France and Switzerland

Published 2022년 3월 18일

Tridge summary

Peruvian tea, particularly from the La Convención valley, has made its way into the European market, specifically France and Switzerland. This is the result of a year and a half of marketing efforts by Promperú, with the first shipment being exported to Paris. The French company Palais des Thés has introduced Peruvian green and black teas as a specialty product, planning to source directly from producers to improve quality. Meanwhile, a Swiss company, Café Viajero, has also started importing Peruvian tea. This comes as Peru aims to diversify its exports and capitalize on the growing tea market in Europe, where France and Switzerland see potential in the product's quality and origin.

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Original content

(Agraria.pe) Peruvian tea enters the European market through the main door. This product from the valley of La Convención conquered the most demanding palates of the French and Swiss markets. After a year and a half of commercial promotion by the office of the Commission for the Promotion of Peru for Exports and Tourism (Promperú) in France, the first batch of green tea and black tea was exported to Paris. Despite the difficult global context, the French group Palais des Thés, dedicated to importing specialty teas from around the world, is betting on Peruvian tea as a niche launch that is linked to an origin that makes European consumers dream of teas of the Sacred Valley of the Incas. “This is the first step towards the internationalization of Peruvian teas, we are going towards the diversification of our exports. We have started by creating a demand for Peruvian tea in the gourmet segment in markets such as France and Switzerland”, comments Rosario Pajuelo, Commercial Counselor ...

Source: Agraria