One of the most remarkable moments in Brazilian livestock this year occurred last Friday (13), during the Elite JMP Auction, held in Campo Grande (MS). The absolute highlight of the night was Fenômeno FIV JMP, current world record holder for the Nellore breed, with 50% of his ownership negotiated for R$ 2.404 million — a value corresponding to 40 installments of R$ 60,100, which makes his total valuation reach R$ 4.808 million. The buyer of the share was the Nelore São Pedro and Alan Zas breeding operation, recognized for strategic investments in cutting-edge genetics. With the acquisition, Nelore São Pedro and Alan Zas become partners of Nelore JMP, consolidating an alliance that promises to further boost the genetic quality of the breed in Brazil and worldwide. The bull Fenômeno FIV JMP is currently located at the ABC Brasil center, a national reference in semen collection and diffusion. The animal has been standing out not only for its impressive numbers in productivity and ...