The article emphasizes the importance of potato as a global food crop, with over 1 billion consumers worldwide. It highlights the challenges in potato production and disease prevention, particularly from viruses transmitted by sap-sucking aphids. The introduction of virus-free seed potatoes, specifically microtubers, has emerged as a significant advancement in reducing the risk of virus transmission and lowering the use of resources. The article underscores the potential of microtubers to increase the quality of seed and enhance crop yield, particularly in areas with low seed quality, which could help fight hunger and poverty. Keejoon Shin, the CEO of E Green Global, discusses the company's role in using microtuber technology to address hunger and poverty worldwide.