In Phu Thien district, Gia Lai province, the sweet potato cultivation area has expanded to 3,500 hectares, nearly tripling in size and leading to market saturation. This oversupply has caused the selling price to drop to 3,000 VND/kg, resulting in significant financial losses for local farmers like Ms. Le Thi Xuan. The situation is further complicated by selective purchasing by traders and crop damage. In response, local authorities are taking steps to connect farmers with businesses and establish purchasing focal points to improve consumption opportunities and mitigate the impact on farmers.