A study by Kantar Polska and the BLIX Group has found that the eating habits of Poles towards meat consumption are diverse, with nearly 90% of the population consuming meat products at least occasionally. The research identified six groups of shoppers, ranging from 'uncommitted carnivores' to 'vegans' and 'vegetarians'. Despite rising consumer awareness and the availability of plant-based products, Poland's strong meat tradition and high consumption make it unlikely that the country will abandon meat entirely. However, there is growing interest in healthy lifestyles and sustainable food production, which could potentially promote veganism and vegetarianism. The meat industry and producers of plant-based products face challenges but are generally painted in an optimistic light by experts.