Poles still spend a lot on alcohol, third place in the European Union

게시됨 2023년 2월 23일

Tridge 요약

Poland's alcohol market is seeing a shift towards quality over quantity, with a decrease in beer consumption but an increase in wine and non-alcoholic beverages. Vodka and whiskey are still popular, especially for celebrations, but non-alcoholic wine and gin are on the rise. In 2021, Poland had the third highest share of total consumer spending on alcoholic beverages in the EU, with Estonia and Lithuania. Household spending on alcohol remained stable in most EU countries in 2021, but increased in Croatia.
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원본 콘텐츠

Spending on alcohol is still high in Poland, but Poles are betting more often on quality, not quantity. An important alcoholic beverage in terms of consumption is vodka, considered as a beverage consumed to celebrate important events such as weddings, birthdays and anniversary gatherings, although it is increasingly being displaced by whiskey. Poles are increasingly turning to wine. The popularity of beer is slowly but consistently declining, but interest in the non-alcoholic beer segment has been growing for several years. In general, there is an increase in interest in non-alcoholic equivalents of wine and gin, although in the case of the latter the supply in Poland is still quite low. Among EU member states, Latvia (5.0%), Estonia (4.7%), Poland (3.7%), Lithuania and the Czech Republic (3.6% each) had the highest share of total consumer spending on alcoholic beverages in 2021. By contrast, the lowest were in Greece and Italy (1.0%), the ...

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