The World Association of Apple and Pear Growers (WAPA) forecasts an 11% decrease in industrial apple production in key EU countries in 2024, making it 14% lower than the average of the past three years. The most significant drops are expected in Belgium, Romania, and Poland. However, this decrease could present opportunities for apple producers in Moldova and Ukraine, as they may face less competition from Polish apples in Europe and the Middle East. While a severe apple shortage in the Middle East is not anticipated, as Turkey's fruit harvest is expected to grow for the seventh year in a row, the supply of apple concentrate is predicted to remain insufficient, which could support industrial apple prices.