Polish blueberry miracle

With exports only 6.7% higher than imports, all trends indicate that Poland is on track to become both a net importer of blueberries and a significant producer. It distinguishes Poland on the world stage as one of the most successful stories of developing the blueberry consumption market. In order to achieve the goals with low budgets and a 3-month season - from July to September, Polish blueberry growers joined forces with growers of other berries: They created a joint campaign in which each blueberry season "passes the baton" to the next . The market is made up of strawberries, raspberries, blackberries, gooseberries, Polish mini kiwi and red currant in dessert form. And also blackcurrant, haskap and chokeberry, of which Poles are the largest producers in the world. Experience so far has shown that the best way to maintain profitability is to increase demand at a rate faster than we are able to increase production. Together with efforts to improve the quality of products, the ...