Durian prices in Vietnam are high, with the fruit selling for up to 187,000 VND/kg, bringing significant income to farmers. The fruit is popular in China and is exported there, as well as to other countries, providing a sustainable income for durian farmers. However, businesses must ensure quality to meet China's strict regulations. The article also highlights the importance of partnerships in the durian export process to protect the rights and interests of all parties and minimize losses.