The Interprofessional of the White-layer Pork (INTERPORC) is generating interest at the CIIE fair in Shanghai with its ham and white-layer pork meat from Spain. Numerous customs representatives and officials from Chinese organizations have visited INTERPORC's stand, along with the Spanish ambassador to China and other representatives. INTERPORC has also participated in the China International Meat Conference and a meeting on non-tariff measures on trade, emphasizing food safety and promoting safe trade. The CIIE fair provides an opportunity to promote Spanish pork products, learn about market trends, and strengthen relations with Chinese professionals and authorities.