The article highlights a shift in Argentina's meat consumption preference towards pork due to its affordability, particularly against the backdrop of rising beef prices. In the past year, pork consumption per capita has increased by two kilos, reaching 21.5 kilos annually, while beef consumption has seen a slight decrease. This change is attributed to the price discrepancy between pork and beef, with pork offering up to 56% lower costs. Despite poultry also being less expensive, its consumption is approaching a plateau. The pork industry is projected to grow its production capacity by 50,000 sows this year, aiming to satisfy this growing demand. However, arguments are made for reducing pork imports to support local producers and to stimulate investment in the sector.