Portugal and Spain join forces and launch a campaign in 4 countries to promote the sustainability and quality of European almonds

It is a true icon of the Iberian Peninsula. One of those agri-food products capable of defining not only one country, but even two. We are talking about the European almond, the dried fruit that has brought Portugal and Spain together to highlight its enormous quality and the sustainability of its cultivation, within a three-year campaign that will mark the future of the sector. Co-financed by the EU, behind it are the industry associations in both countries: SAB-Almendrave and Centro Nacional de Competências dos Frutos Secos (CNCFS). And it targets four of its main European markets: Germany (a major manufacturing center for almond chocolates) and France (the largest consumer of almond flour), as well as Portugal and Spain. Together, these last countries are not only the second world power in almond production and the second exporter, but also have some of the highest per capita consumption figures on the planet. The presidents of the two associations, Pere Ferré (SAB-Almendrave) ...