The article reports a surge in the price of live cow and buffalo meat in various markets in Vietnam, particularly in those near the Chinese border, following the Lunar New Year. The cost for fat male buffalos ranges from 40-60 million VND per head, while female buffalos cost between 30-40 million VND. The meat sells for 25-35 million VND per head, and if exported to China, the price is higher. Farmers are experiencing significant profits from rearing these animals. In provinces like Bac Kan and Lam Dong, the price of live beef has increased by 10-20% compared to last year, with breeders earning 13-15 million VND per cow depending on the weight. The article also mentions the benefits of rearing main crossbreeds like 3B, Angus, and Brahman cows in Gia Lai province.