The article discusses the end of government fixed pricing for sunflower oil in Russia, starting October 1, which will allow retail chains to set their own prices. This decision comes after the expiration of agreements that capped the price of sunflower oil at 110 rubles per liter in retail stores. The article also touches on the history of food price increases in Russia, including a significant rise in sunflower oil prices, and challenges with market regulation and violations. It also mentions the potential impact of weather and high electricity tariffs on farming costs and proposes a law for state price regulation of essential goods. Experts' opinions are mixed on the effectiveness of the price freezing measure, but agree that it was necessary.