Prices for watermelon in Ukraine are heading towards zero

Since the beginning of this week, prices for watermelons in Ukraine have already decreased by a third, analysts from the EastFruit project report. Improved weather conditions throughout almost the entire country allowed Ukrainian watermelon producers to resume active harvesting work, which resulted in an increase in the supply of these products on the market. Additionally, producers in all regions of Ukraine without exception, both in the central and western regions, have already begun mass harvesting of melons. At the moment, prices for watermelons on the domestic market have already dropped to 3-8 UAH/kg ($0.07-0.19/kg), which is on average 30% cheaper than at the end of the last working week. Producers explain the negative price dynamics by a sharp increase in the supply of these melons on the market. According to farmers, the situation is further aggravated by the fact that the bulk of the supply consists of large-caliber products, the demand for which is very weak. Wholesale ...