Peruvian exports of fresh Hass avocado would reach 570 thousand tons at the end of this campaign

Peru is set to see a 18% increase in the export of fresh Hass avocados in the ongoing campaign, reaching 570 thousand tons compared to the 483 thousand tons of the previous year. As of week 36, the country has already exported 548 thousand tons, with a 13.5% increase from the same period in the previous year. The distribution of these exports includes 300 thousand tons to Europe, 124 thousand tons to the US, 56 thousand tons to Chile, and 53 thousand tons to Asia. With about 21 thousand tons still to be exported by the end of the month, the delay in the campaign is due to colder weather affecting ripening. Despite fluctuations in the European market, the quality of Peruvian avocados has been high, and there has been a 5% growth in the areas dedicated to avocado cultivation, benefiting both large and small farmers. Additionally, the Association of Producers of Hass Avocado from Peru (ProHass) is investing approximately US$ 500,000 in marketing campaigns to boost domestic consumption.