The Vietnam National Pavilion has been inaugurated at the PLMA 2024 International Food and Beverage Fair in Chicago, occupying 200m² with 21 booths and showcasing a variety of Vietnamese products, including processed foods, traditional spices, and agricultural goods. Of particular note are the products made from Binh Thuan dragon fruit. The Binh Thuan Dragon Fruit Association and three provincial enterprises are participating in the fair, aiming to enhance the dragon fruit brand image, expand the market, and reduce the burden of fresh dragon fruit exports. The products have received positive feedback from international visitors.