The Private Sector Advisory Council (PSAC) - Agriculture Sector has initiated the Brown Rice or Single-Pass Rice Initiative to promote food security and sustainable farming in the Philippines. The initiative, which was discussed with President Ferdinand "Bongbong" Marcos Jr., aims to reduce rice waste, encourage healthier consumption habits, and increase the country's rice self-sufficiency from 80% to 90% by advocating for brown rice. The PSAC is also spearheading the Half-Cup Rice Initiative to cut down rice wastage by adjusting portion sizes in government institutions and launching campaigns that advocate for mindful eating. These efforts highlight the importance of private-public collaboration in addressing food security and sustainability concerns, with the potential to significantly benefit the Filipino population.