Zimbabwe is on track to become a regional leader in industrial hemp production, with an increasing number of registered sector players over the past three seasons. The Agricultural Marketing Authority (Ama) has encouraged these players to add value to their products to maximize benefits. African Medical Cannabis Biotech, a local company, is already extracting hemp oil from the plant. However, the sector faces challenges such as lack of suitable seed varieties, absence of local internationally certified testing centres, and a lack of a guaranteed market.