From an electrical engineer who had worked for many years in Japan, Mr. Nguyễn Thương (36 years old, Trường Định hamlet, Tịnh Khê commune, Quảng Ngãi) chose to return to his hometown, persistently pursuing the entrepreneurial path with coconut nectar. After numerous failures, the first drops of nectar that fell from the coastal coconut forest opened up a new direction, bringing not only economic value but also inspiring the potential for sustainable eco-tourism development for the local area.