Demand for quince in Russia has increased by 36% due to consumer interest in healthy eating, with Turkey being the primary supplier. Retail prices vary widely, and while quince cultivation in Russia is profitable, Turkish quince dominates retail trade. Turkey is the world's largest exporter of quince, with the Netherlands, Spain, Greece, Azerbaijan, Syria, Germany, France, Chile, and Uzbekistan also contributing significantly to the global market. The demand for quince is expected to rise in Ukraine and Moldova as well.