Rabobank's Global poultry quarterly Q3 2024 report shows the poultry sector is recovering from instability, with chicken meat consumption driving growth. Demand for value-added products is increasing due to increased purchasing power and lower costs. The sector's growth is led by strong local markets and trade, especially in emerging markets. However, overambitious growth rates in China and Japan are negatively impacting local profitability. The United States, Brazil, and Russia are seeking alternative markets to offset reduced trade with China. Avian influenza and biosecurity are concerns, with risks shifting to the southern hemisphere. Rabobank also emphasizes the need for focusing on the supply of raw materials for feed and optimizing formulations due to the expected return of La Niña.