Global coffee production in the 2023/24 season is expected to be lower than previously forecasted, mainly due to revisions in production in Colombia and Vietnam caused by unfavorable weather conditions. However, a decrease in demand, particularly in Europe, will prevent a supply deficit, resulting in a balanced global supply in the upcoming season. Falling import demand, declining coffee prices in the US, and pressure from retailers are contributing factors to the drop in coffee imports and concerns about low consumer sentiment.