The article reports a significant increase in pineapple prices in Tien Giang province, Vietnam, reaching 12,000 - 13,000 VND/kg, the highest in many years. This price surge has led to profitable harvests for pineapple farmers in the region, with profits exceeding 6,000 VND/kg. Despite heavy rainfall, pineapple fields located in dyke areas and with clear canals have not flooded, and have been particularly fruitful during the rainy season. Tan Phuoc district, known for its specialized pineapple cultivation, has seen substantial profits from the stable price, with each hectare earning nearly 500 million VND/year. Mr. Bui Huu Thien, a farmer in Phu My commune, shared his experience of harvesting 15-16 tons from 2 hectares of pineapple, enjoying profits of over 6,000 VND/kg per kilogram.