Eel farmers in Kien Giang province are seeing increased profits due to rising eel meat prices, which have reached 110,000-115,000 VND/kg, leading to a more active market for eel seeds. Despite the favorable market conditions, farmers remain cautious about expanding production to prevent oversupply. The mud-free eel farming model, popular since 2016 and particularly in Long Thanh commune, is cost-effective and has low disease incidence, making it an attractive option for farmers. The Provincial Agricultural Extension Center supports this model by providing training, technology transfer, and facilitating business connections, while efforts are underway to establish VietGAP-standard cooperatives to enhance economic efficiency and sustainability.