The article highlights a significant surge in kimchi exports, a traditional Korean dish, in the first half of 2020, with a 44.3% increase compared to the previous year, totaling $74.7 million. The highest exports were recorded in Japan, followed by the United States, Hong Kong, Australia, and Taiwan. This growth is largely attributed to the growing global interest in the health benefits of kimchi, particularly in the context of the COVID-19 pandemic. The South Korean government is actively promoting and conducting research on the antiviral properties of kimchi, and plans to further market its health benefits through various channels, including QR codes, social influencers, and international food fairs. Additionally, the government aims to expand its support for kimchi exports to Europe and southern countries, capitalizing on the growing scientific evidence linking fermented foods like kimchi with a reduced mortality rate in COVID-19 patients.