Turkey: Recommendation for an increase in citrus exports

Fresh Lemon

Fresh Orange

Fresh Mandarin

Turkiye

Published Jan 14, 2021

Tridge summary

In the report prepared by the Ministry of Agriculture and Forestry, it was proposed to extend the production season with early and temporary varieties, especially for types such as mandarin, orange and lemon, and to protect and expand the markets with new varieties that produce more productive and higher quality fruits, in order to increase citrus exports.

Original content

Citrus fruit, prepared by the Ministry of Agriculture and Forestry, according to information gathered by Product Report, Turkey, has an important place in the world's citrus exports. While export-oriented marketing strategies gain importance, in foreign markets, the quality of the product, promotion activities, transportation methods, product pricing methods and meeting the demand of the importing country or customer stand out as factors affecting competitiveness. In order to get one step ahead of similar products, differentiated market strategies are used by examining the economic, demographic, social and cultural structure of each country. In this context, by giving more importance to internet advertisements, more consumers can be reached. Orange has a significant place in the production and exports of Turkey, slight doing the import of this product. Imports can be made due to reasons such as a decrease in the product due to climatic conditions, an increase in production costs, ...

Source: Bursahakimiyet