Australia has set a new record by exporting $17.08 billion worth of red meat to over 100 countries in the year ending November 2023, as per Meat & Livestock Australia (MLA). The MLA's 2024 annual global market snapshots highlight the Middle East and South-East Asia as emerging markets with significant potential due to their young, affluent consumers. The growing trend of dining out and acceptance of packaged meat products in these regions are fueling the demand for premium red meat.