Italy is experiencing a surge in demand for red fruits, including cherries, red apples, strawberries, red currants, cranberries, raspberries, pomegranates, and cherries. In response, producers in the country, particularly in central and southern regions, are planning to increase cultivation. Morocco has emerged as a leader in the export of these fruits, providing them to several countries. Red fruits are gaining popularity due to their health benefits, such as high lycopene content, which aids in lowering bad cholesterol, and the presence of vitamins and microelements.