Regenerative agriculture by Grupo Bimbo reached 500,000 hectares by the end of 2025, a 66.7 percent increase year-over-year. What is regenerative agriculture? It is a set of agricultural practices that aim to restore soil health and fertility. Additionally, they seek to improve biodiversity, sequester carbon from the atmosphere, and increase water quality. In 2002, Grupo Bimbo recorded 89,000 hectares of this type of cultivation. Then it increased this indicator to 170,000 hectares in 2023. Finally, it increased it to 300,000 hectares in 2024. In addition to Grupo Bimbo, Grupo Herdez leads local efforts. Meanwhile, multinationals such as Nestlé, PepsiCo, Bayer, and Diageo are scaling up regenerative agriculture in Mexico through investment, technology, and the development of agricultural suppliers. On Grupo Bimbo's path to net-zero carbon emissions by 2050, its Regenerative Agriculture initiative is a key part of reducing emissions. The main objective of this initiative is to ...