Regenerative agriculture by Grupo Bimbo reached 500,000 hectares by the end of the year 2025, which is an increase of 66.7% compared to the previous year. What is regenerative agriculture? It is a set of agricultural practices aimed at restoring soil health and fertility. They also seek to improve biodiversity, sequester carbon from the atmosphere, and improve water quality. In 2002, Grupo Bimbo had 89,000 hectares dedicated to this type of cultivation. This figure then increased to 170,000 hectares in 2023, and then to 300,000 hectares in 2024. Besides Grupo Bimbo, Grupo Herdez is conducting local efforts. At the same time, multinationals such as Nestlé, PepsiCo, Bayer, and Diageo are developing regenerative agriculture in Mexico through investments, technology, and the development of agricultural suppliers. As part of Grupo Bimbo's transition to carbon neutrality by 2050, its regenerative agriculture initiative plays a fundamental role in reducing emissions. The main objective ...